Completed Projects
RESPONSIVE PROJECT
PIs: Martine Stead and Crawford Moodie, ISM, University of Stirling

Aims
The overall aim is to evaluate the longer-term response of smokers and ex-smokers to standardised packaging and how standardised packaging impacts on health inequalities in smoking. The objectives are to assess:
(1) The impact of standardised packaging on warning salience, pack appeal, harm perceptions, and cessation-related behaviours, and whether this varies by socio-economic status;
(2) Whether the warnings on standardised packs increase knowledge of the constituents in tobacco smoke, awareness and use of the stop-smoking website shown on warnings, or impact on salience, cognitive risk, avoidant and cessation-related behaviours;
(3) Any change in support for standardised packaging.
Research Team
Crawford Moodie
These will include:
- Smoking and purchasing behaviour (tobacco products used; brand selection; illicit tobacco use; place of purchase, quantity purchased, price paid; consumption);
- Use of other nicotine-containing products (use of e-cigarettes, NRT, and heat-not-burn products);
- Health knowledge and beliefs (health knowledge; psychosocial and health beliefs);
- Packaging and branding (standardised packaging; health warnings; brand attachment and perceptions) and
- Cessation (smoking dependence and cessation; awareness of cessation media and anti-smoking advertising).
These measures allow for the assessment of the longer-term impacts of standardised packaging.
Moodie C, Best C, Hitchman SC, Critchlow N, Mackintosh AM, McNeill A, Stead M (in press). The impact of standardised packaging in the United Kingdom on warning salience, appeal, harm perceptions, and cessation-related behaviours: A longitudinal online survey. Tobacco Control.
Moodie C, Best C, Critchlow N, Stead M, Hitchman S, McNeill A (2022). Increased support for standardised packaging in the United Kingdom: A longitudinal online survey. Tobacco Control, 31, 119-120.
Moodie C, Best C, Critchlow N, Stead M, McNeill A, Hitchman S (2021). The impacts of including information about the number of carcinogens in smoke on standardised cigarette packs in the UK. European Journal of Public Health, e31, 1031-1037.
Moodie C, Best C, Lund I, Scheffels J, Critchlow N, Stead M, McNeill A, Hitchman S, Mackintosh AM (2021). The response of smokers to health warnings on packs in the United Kingdom and Norway following the introduction of standardised packaging. Nicotine & Tobacco Research, 23, 1551-1558.
Moodie C, Best C, Critchlow N, Stead M, Hitchman S, McNeill A (2021). The impact of including cessation resource information on health warnings on standardised tobacco packaging on awareness and use: A longitudinal online survey in the United Kingdom. Nicotine & Tobacco Research, 23, 1068-1073.
Critchlow N, Moodie C, Best C, Stead M (2021). Anticipated responses to a hypothetical minimum price for cigarettes and roll-your-own tobacco: An online cross-sectional survey with cigarette smokers and ex-smokers in the United Kingdom. BMJ Open, 11, e042724.